Tuesday, April 27, 2010

More Bang, Less Buck!

So after shooting that Daffy's ad, the same crew came together and did a spec shoot. The agency wasn't sure if it would be too risque, but there was only one way to find out. I think what followed is absolutely brilliant, and it was a super fun project to be a part of. Using the tagline "More bang, less buck" we styled two models, essentially getting caught in the act after a photo shoot. All the right areas were covered, but it was still way too racy to put on a subway poster, or the back cover of AM New York! So the agency, Johannes Leonardo devised an ingenious plan, of having the picture be a puzzle. If you photographed the puzzle piece and jumped on the twitter feed, you had a chance of cracking the code!

What comes next is even cooler. So after a little while of putting up new secret posteres around the city, the final image was revealed!

What an awesome concept right? But the campaign isn't over just yet. I have heard that Daffy's will be running a contest based around this image. Remember when they gave away that $7000 a month apartment for $700?? I still wish I had won that one.
So follow http://twitter.com/UGPuzzle
and make sure you're googling # underground puzzle often to see what kind of amazing prizes Daffy's will be giving out this time!

Daffy's Spring 2010

So I recently had the pleasure of working with photographer Tom Hines on the most recent campaign for Daffy's. Their ads are always super cute and feature real live New Yorkers. The shoot was awesome and the ad looks great, but it wasn't nearly as cool as what was in store for us next!

Monday, February 15, 2010

Barneys Spring 2010

So heres a fashion shoot I did for Barneys, one my absolute favorite clients. It is always a blast to shoot with them. Amazing models, amazing artists doing hair and makeup. We always have so much fun, and the pictures are about as close to perfect as you can imagine!
That being said, this shoot was a real challenge, as we did it in possibly the worst snow storm we had all winter long. Schools were closed, cabs just slid sideways down the street, and by 2pm, the sky was just about black. But we stayed in good spirits, I mean on a Barneys shoot, how couldnt you stay in good spirits, and we worked until we'd gotten our shots. Whats great is looking at the photographs later, you have no idea what the day was like at all. Only that the images are crisp and clean and read spring in every sense!

Friday, January 22, 2010

Reebok- VIstoso Bosses

I started out the year working on a fantastic project with Reebok and my favorite production company, Lockbox Productions. Vistoso Bosses are an up and coming female R&B group, they have a super cute, quirky sense of fashion, and they were super fun to work with. We had to transform an empty studio into a fake living room set. We shot stills and video, and Im posting this now, as Im starting to see the images pop up on sneaker blogs everywhere!

Wednesday, November 25, 2009

AOL Relaunch

By far my favorite project I've done all year!! Again with my favorite agency Wolff Olins, because they are a branding agency and not an ad agency things just work really differently. Jobs are bigger, the scope is infinitely more grand, and the presence ends up being way bigger than just a single ad! So yes, AOL splits from Time Warner next month, and to really make that separation kinda clear, they are going with a whole new look. I did props and wardrobe, again my absolute favorite is to look at an image and see my hand in the whole thing, not just say a sweater, or a knick knack in the back ground. The project was written up in the New York Times which made me so happy!

I got to do some rad stuff for the job. For starters I got to mix some of the most gorgeous colors from Guerra which is always a treat! I got to book animals from AnimalAgents.com again always a treat. I got to work with my friends, Anja doing make up, www.anjagrassegger.com and my friend Rob, hired to be our headbanging death metal head.

The work flow was absolutely fantastic, very experimental and easy. I got to book things I wasnt sure would work, which never happens, I am always 100% cer
tain something will be a good shot before it comes on set, and in doing so I lose some of the experimental, free nature that photography can sometimes have. This was mostly cause I was paired with an incredibly rad design studio in Brooklyn called Graphic Havoc. I am now their number one fan. Check out what they do at www.ghava.com

Anyway I cant wait to see the whole launch and see where all out efforts end up!

Friday, October 23, 2009

Celebrity Apprentice!

Ok so this year I got to work as a stylist on the Celebrity Apprentice again with my friend Bob Scott www.bobscottnyc.com It was way more rad than last year, probably because this year the contestants had to be much more hands on. I dont think I can legally tell you much more, other than I had a blast!! I know that they recently just announced the contestants, so yes, I did get to hang with Daryl Strawberry, Bret Micheals, and Rod Blagojevitch. Oh and Cyndi Lauper was there!! And I am sure with Bob shooting, our team will definitely win!

Wednesday, October 21, 2009


So I love working with brands that have a ton of history. There is always so much stuff you can pull from in their archives, even if youre only searching for inspiration. I got to do a fun holiday project for Lacoste, strangely enough it didnt shoot in summer, but much closer to to when it actually was going to launch. Theres a real limit to how you can style polo shirts, but I got to do a little art direction, and the photographer, my friend Theo, didnt object to any of my more insane ideas, specifically he green lighted proecting the images of falling snow on to our back ground. I definitely owe a million thanks to all my photo friends I called for technical assistance on this one! below are some of the results, or you can also look at www.lacoste.com