Lacoste

So I love working with brands that have a ton of history. There is always so much stuff you can pull from in their archives, even if youre only searching for inspiration. I got to do a fun holiday project for Lacoste, strangely enough it didnt shoot in summer, but much closer to to when it actually was going to launch. Theres a real limit to how you can style polo shirts, but I got to do a little art direction, and the photographer, my friend Theo, didnt object to any of my more insane ideas, specifically he green lighted proecting the images of falling snow on to our back ground. I definitely owe a million thanks to all my photo friends I called for technical assistance on this one! below are some of the results, or you can also look at www.lacoste.com