Wednesday, November 25, 2009

AOL Relaunch

By far my favorite project I've done all year!! Again with my favorite agency Wolff Olins, because they are a branding agency and not an ad agency things just work really differently. Jobs are bigger, the scope is infinitely more grand, and the presence ends up being way bigger than just a single ad! So yes, AOL splits from Time Warner next month, and to really make that separation kinda clear, they are going with a whole new look. I did props and wardrobe, again my absolute favorite is to look at an image and see my hand in the whole thing, not just say a sweater, or a knick knack in the back ground. The project was written up in the New York Times which made me so happy!

I got to do some rad stuff for the job. For starters I got to mix some of the most gorgeous colors from Guerra which is always a treat! I got to book animals from again always a treat. I got to work with my friends, Anja doing make up, and my friend Rob, hired to be our headbanging death metal head.

The work flow was absolutely fantastic, very experimental and easy. I got to book things I wasnt sure would work, which never happens, I am always 100% cer
tain something will be a good shot before it comes on set, and in doing so I lose some of the experimental, free nature that photography can sometimes have. This was mostly cause I was paired with an incredibly rad design studio in Brooklyn called Graphic Havoc. I am now their number one fan. Check out what they do at

Anyway I cant wait to see the whole launch and see where all out efforts end up!