Tuesday, April 27, 2010
So after shooting that Daffy's ad, the same crew came together and did a spec shoot. The agency wasn't sure if it would be too risque, but there was only one way to find out. I think what followed is absolutely brilliant, and it was a super fun project to be a part of. Using the tagline "More bang, less buck" we styled two models, essentially getting caught in the act after a photo shoot. All the right areas were covered, but it was still way too racy to put on a subway poster, or the back cover of AM New York! So the agency, Johannes Leonardo devised an ingenious plan, of having the picture be a puzzle. If you photographed the puzzle piece and jumped on the twitter feed, you had a chance of cracking the code!
What comes next is even cooler. So after a little while of putting up new secret posteres around the city, the final image was revealed!
What an awesome concept right? But the campaign isn't over just yet. I have heard that Daffy's will be running a contest based around this image. Remember when they gave away that $7000 a month apartment for $700?? I still wish I had won that one.
So follow http://twitter.com/UGPuzzle
and make sure you're googling # underground puzzle often to see what kind of amazing prizes Daffy's will be giving out this time!
So I recently had the pleasure of working with photographer Tom Hines on the most recent campaign for Daffy's. Their ads are always super cute and feature real live New Yorkers. The shoot was awesome and the ad looks great, but it wasn't nearly as cool as what was in store for us next!